Emich One Price: no-haggle used car pricing in Denver, Boulder and Lakewood, CO
Emich One Price
One fair, market-based price on every Emich Approved used vehicle
Emich One Price means every used car, truck and SUV at our Denver, Boulder and Lakewood dealerships has one clearly posted price. It is set to the current Colorado market, and it is the same online, in the showroom and for every customer. There is no haggling, no negotiation markup and no pressure.
How Emich One Price works
Buying a used car in Colorado shouldn't mean negotiating. We do the pricing work up front, so you can spend your time choosing the right vehicle.
1
Priced to the current market
We compare each vehicle with what similar vehicles are actually selling for in Colorado and keep the price current as the market moves.
2
Set by the exact vehicle
Year, trim, mileage, equipment and condition all count, not just the make and model.
3
We show our work
Ask any consultant to see the market comparison behind a price, and they will walk you through the data.
4
One price for everyone
The price you see online is the price you pay in the store. It doesn't change because someone negotiated harder.
The Emich One Price promise
- The posted price is the price. No haggling, and no wondering whether the last customer got a better deal.
- Prices move with the market, never with pressure. If the market shifts, a price can change for everyone, publicly.
- Best value isn't always the lowest sticker. We price on mileage, condition, equipment and reconditioning quality, so you are comparing real value.
Your consultant is on your side
Emich sales consultants are non-commissioned. They aren't paid based on which vehicle you choose or how much you pay, so their only goal is helping you find the right vehicle, whatever you're shopping for. No one has a reason to push you into a more expensive car.
Their job is to help you find the right vehicle for your budget and your Colorado driving, answer questions honestly, and give you the time you need to decide.
Emich Approved: the standard behind every price
A fair price only matters if the vehicle behind it is right. Every One Price vehicle is Emich Approved:
Inspected and reconditioned
by our own factory-trained technicians
Held to one standard
that we're willing to put the Emich name on
The same at every store
in Denver, Boulder and Lakewood
One Price at every Emich dealership
Shop used inventory from all four Emich stores in one place, or visit the store closest to you.
Family-owned, locally operated
Four generations in the car business and nearly 20 years serving Colorado drivers. Decisions are made here, not at a corporate office.
Top-rated across four brands
Emich Volkswagen was Colorado’s #1 Volkswagen dealer for 2025 in new and certified pre-owned sales, as reported by Volkswagen of America. Both Emich VW stores are 2025 Wolfsburg Crest Club Award winners, and all four Emich dealerships are CARFAX Top-Rated Dealers.
Giving back every year
Through Emich Cares, we support Denver and Boulder nonprofits and our own employees in times of need.
Emich One Price FAQs
What is Emich One Price?
Emich One Price is how we sell used vehicles. Every Emich Approved used vehicle has one clearly posted, market-based price that is the same for every customer, online and in the store. No negotiating is needed.
Can I negotiate the price of a used car at Emich?
No. The posted price is the price for everyone. A price can change when the market changes, but never because one customer negotiated harder than another.
How do you set your used car prices?
We compare each vehicle with current sales of similar vehicles in the Colorado market, then account for its year, trim, mileage, equipment, condition and demand. Prices are reviewed regularly so they stay current.
Are you always the lowest price?
Not always, and we'll be upfront about that. You may find a lower sticker price, but compare the mileage, condition and reconditioning. We price for the best value, not just the lowest number.
Is the online price the same as the in-store price?
Yes. The price you see online is the price we honor in the store, for every customer. Colorado sales tax, registration and government fees are added, as they are at any dealership.
Do Emich salespeople earn more if I pay more?
No. Our sales consultants are non-commissioned. They aren't paid based on which vehicle you choose or how much you pay, so they're motivated to help you find the right vehicle for your needs and budget, not a more expensive one.
What does Emich Approved mean?
An Emich Approved vehicle has been inspected and reconditioned by our own technicians to a standard we're willing to put our name on. The standard is the same at every Emich store.
Does One Price apply to my trade-in?
We appraise your trade against the same live market data we use to price our own vehicles, so the fairness goes both ways. You can start your trade-in value online before you visit.
Which Emich dealerships offer One Price?
All of them: Emich Volkswagen and Emich Kia in Denver, Emich Chevrolet in Lakewood and Emich Volkswagen of Boulder.
Every Emich Approved vehicle. One price. One standard.
Browse used cars, trucks and SUVs from all four Emich stores across the Denver metro and Boulder.
Shop used inventory